Flip Flops is a lifestyle.

We love the water and everything about it. Whether it's surfing with friends, or standing at the water's edge while the waves pull the sand out from under our feet and back to the sea...we love it. We love adventure and travelling. We keep up on the latest fashion trends and make up our own. We sometimes go to bed with salty skin and the smell of the ocean after a day of surfing. We take care of our environment and help out our favourite charities. We love music and singing along with our favourite songs.

Live...Work and Play With Your Toes Exposed! Our flip flops are an extension of who we are and what we stand for.

Flip flops and sandals are the oldest and at the same time best-selling footwear worldwide! Usually seen only at beach resorts, flip flops and sandals are a huge phenomenon and will become a very sought after item during the 2010 world cup football being held in South Africa. A few years ago you would wear them only to the beach or at the pool. Now you see them in the city, in the office, on the Red Carpet, at the White House and soon around football stadiums all over South Africa. The simple, little flip flop with the humble origin are now soon to become the football fan.s greatest friend, through the crowded parties, streets and blazing sunny days, the flip flop will never leave his feet.

.R1 will be donated to Charity for every pair of Flip Flops purchased, so not only do you get cool protection for your feet while supporting your team.s country in football 2010, you will also be supporting a very good cause in South Africa..